Thursday, November 19, 2020 — Ark Rozental
In the past decade, the discipline of reaching, persuading, and engaging people had changed forever. The old economy where goods, services, and information were sold, is giving way to a new flat-world economy where goods, services, and information are bought. We buy what we want, when and where we want it, armed with knowledge and using the screen that is most convenient for us at that moment. This change requires a major transformation of all sales-oriented organizations’ thinking to survive and thrive.
In this high-level and highly interactive presentation designed specifically for business owners and C-level executives, Ark Rozental utilizes information gathered from Members prior to the meeting to demonstrate that no matter how the march of technology goes on, fundamentally we’re all human, and being human has limits and presents opportunity.
Value to members:
It really doesn’t matter what business or industry you are in, how big or small your company is, how long you’ve been around, how successful you are, or how you feel about technology. This is not a conversation about technology or what our kids and employees know and we don’t, or the current “buzz”. It is a big-picture look into how to use the Internet to evolve your sales organization and effect sustainable growth.
Key takeaways for members include:
- Internet is not simply another sales and marketing channel; it is all about gathering, analyzing and leveraging data to improve all aspects of your business.
- A profound and conscious awareness of why past experiences and patterns of success that got us here are not going to protect where we are – let along get us to where we aspire to go.
- Evidence-based decision making approach to achieve optimal marketing results.
Chief Behavioral Analytics Officer at Aprio – the largest CPA-led advisory firm in Georgia. Ark Rozental is internationally-acclaimed speaker, marketing adviser, inventor, and better data use advocate.
Ark’s thought leadership on leveraging data for growth was cited in “Entering the Shift Age: The End of the Information Age and the New Era of Transformation” (#1 Bestseller on Amazon in Business Planning and Forecasting), and “Brand Shift: The Future of Brands and Marketing” (selected as one of the top five best marketing books published in the world in 2014 by Marketing & Sales Books annual Marketing Book of the Year contest – one of the most prestigious awards in business publishing).