Wednesday, November 6, 2019 — Eric Keiles
This introduction to “Reality Marketing” will give you a new perspective on how to market your company in tough times. Your companies are not Fortune 500 companies, so they shouldn’t advertise like one! This workshop will show you effective techniques for marketing your companies including unique discussions on “The Blue Red Test,” “The Purple Cow,” “The Scratch Out Drop In Test” and building a powerful “Marketing Machine.” This might possibly be the most effective time you’ll ever spend on marketing your business through experience, best practices, and many case studies and examples. Key objectives in the presentation include: Case studies on migration to Reality Marketing techniques Best practices of growing companies faced with recession Understanding how to build a low-cost marketing machine Positioning your company as “Remarkable” and get many more referrals Eliminating marketing tactics with low ROI.
Value to Members
Vistage members can expect to learn: Multiple ways to market to new prospects and clients Common marketing mistakes of small- to mid-size companies and how to avoid them How to build a robust prospect database How to use “low-risk” and “no-risk” offers How to slash your marketing budget How to build a “Marketing Machine”
Eric Keiles is a four-time entrepreneur and author of the book Reality Marketing Revolution. He has created four businesses during his career, and the latest, Square2 Marketing, helps business owners bring their sales and marketing to a level that they need in order to achieve their goals. He earned a bachelor’s degree from George Washington University and MBA from Temple University.