Wednesday, August 12, 2020 — John Boyens
This highly interactive seminar includes the sharing of sales and sales management “best practices” information from a variety of industries across the globe. Attendees will walk away with tools, processes and concepts that can use in their business right away.
Key topics include the:
- Nine keys to productive selling
- Four reasons why people don’t buy
- How to overcome them Secrets of selling value, not price Keys to differentiating your company from your competition in order to create a sustainable competitive advantage in your marketplace Importance of creating an objection response library
Value to members:
Members will be able to increase the productivity of their sales and marketing teams by instituting a consistent sales and sales management process that is specifically tailored to their industry and the unique needs of their organization. Further, they will be able to establish a common language and selling philosophy among their team in order to present a professional and coordinated selling effort.
John Boyens is a sales productivity expert and business strategist as well as the co-founder and president of the Boyens Group, Inc., a sales and management consulting and training firm.
Customers worldwide trust the Boyens Group to help them increase the productivity of their sales, service and marketing teams; improve the effectiveness of their management team; and optimize their business strategy. What makes them unique is that they custom-design all of their programs (speaking, training, consulting or coaching) based upon the unique needs of their customers, the markets that they serve and their budgets.
Since the formation of the Boyens Group, John has had the privilege of interviewing and coaching more than 25,000 salespeople, sales leaders and business executives from a variety of industries worldwide. This “real world” experience has enabled him to identify the nine keys to productive selling. In addition to his “best practices” research he’s interviewed more than 3,500 companies and asked each to describe the best salespeople ever encountered and what it was that set them apart from the others. John then combined his “buyer based” interview data with his “best practices” research to create a set of sales and sales management tools, processes and concepts that became the backbone of their best selling “Creating a Productive Selling Zone” program.