Thursday, March 19, 2020 — Andrea Simon
In this presentation, Andrea Simon, Ph.D., anthropologist and corporate consultant working with companies that need to change, takes you through a discussion and exercise to help you: Think about your business in new ways Think like a customer might Visualize new opportunities that you might not see otherwise. Using materials from the highly popular book by Rene Maubourgne and W. Chan Kim — “Blue Ocean Strategy” — Dr. Simon is interested in taking you into the model that other companies have used to successfully find new ways to serve and solve customer needs.
What is so interesting and important about the Blue Ocean Strategy model and the research behind it, is how it offers a way of thinking about customers and non-customers to open up new “market spaces.”
What will you learn from this workshop on Blue Ocean Strategy?
- Forget the competition
- Re-think your own strategy
- Really begin to see the unsolved needs of customers and non-customers in a new ways
So you can reignite change in your company so it can sustain its growth in these changing times.
In this workshop we will engage the attendees in active learning so they can experience the tools of Blue Ocean Strategic thinking. We know that the two of the hardest things are 1) for a customer to see something that isn’t there yet and 2) for you to get out of the office and begin to really see, feel and think like your customers and even those you would like to be your customers. These tools are crafted to help you do both.
The workshop is about how to see new opportunities by listening better within your own company, challenging the assumptions that drive your present strategy and finding ways to really “see, feel and think” in new ways. Call it innovation, or adaptation or change. The speed of change in our business environment today requires a new approach to strategy and execution so you can move quickly into new markets, shape them and soar to new heights.
Value to members
The approach for the presentation will help members leave with a set of ideas and techniques on how to experience new market opportunities. We like to leave members with specific tools that they can apply and chairs can work with. They will be able to better see, feel and think like a non-customer or a current customer. In the end, members may be able to create new market spaces to change their business strategy and grow their company in new ways.
Andrea J. Simon, Ph.D. is a corporate anthropologist and founder of Simon Associates Management Consultants, a consulting firm specializing in helping companies change. Dr. Simon is a trained Blue Ocean Strategist as well as a certified Innovation Games practitioner. She is a consultant affiliated with an organization in the Netherlands that enables her to use the Organizational Cultural Assessment Instrument (www.ocai-online.com) to help companies diagnose and change their cultures.
Simon has been a professor of Anthropology and American Studies, a visiting professor at Washington University teaching on the subject and a senior executive in management, marketing and branding at financial services companies and healthcare institutions, all of which needed to change. Since 2002, her consulting firm serves clients in healthcare, colleges and universities, manufacturing companies and those in service industries all of whom share a common need to sustain their growth strategies by finding new customers, building better solutions, designing new innovative customer experiences, seeking clever ways to beat the way to new “market spaces.”